Giovanni Suarez

Senior Shopify Developer — Ecommerce UX, CRO & Conversion-Focused Store Builds

About

Shopify developer based in Santa Cruz, California, specializing in ecommerce UX and conversion optimization for DTC brands.

I build and improve Shopify stores by implementing high-performing product pages, landing pages, subscription flows, and custom theme functionality. My work focuses on translating design and growth ideas into reliable Shopify implementations using clean Liquid code and structured theme architecture.

I regularly collaborate with designers and marketing teams to improve mobile UX, optimize conversion paths, and integrate the tools modern ecommerce brands rely on, including subscriptions, bundles, analytics, and marketing platforms like Klaviyo.

Recent projects include Shopify builds and optimizations for beverage, supplement, and consumer brands such as Waay, Grüvi, Just Ice Tea, Mālie, and Dermasensa, delivering custom storefronts, performance improvements, and conversion-focused UX updates.

Core expertise

Shopify theme development (Liquid, custom sections, templates)

Ecommerce UX / CRO optimization

Landing pages & marketing funnels

Subscription systems (Recharge, Shopify Subscriptions, Skio)

Klaviyo integrations & retention email flows

Bundles, promotions, and product logic (Rebuy, custom implementations)

Mobile UX optimization for ecommerce

Performance optimization and scalable theme architecture

Selected projects

Waay—Shopify Build

Sparkling protein beverage brand

  • Custom Shopify theme architecture
  • Klaviyo integrations and retention email flows
  • Amazon product linking
  • Accessibility improvements
  • Social and content integrations
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Grüvi—Shopify Build

Non-alcoholic beverage brand

  • Subscription and repeat-purchase flows
  • Klaviyo integrations for retention campaigns
  • Custom storefront updates for merchandising
  • Mobile UX improvements across key templates
  • Performance-focused theme refinements
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Just Ice Tea—Shopify Redesign

Mission-driven ready-to-drink tea brand

  • Custom sections and storytelling templates
  • Catalog-focused UX with store locator support
  • Klaviyo integration for campaign capture
  • Content architecture for brand and product education
  • Theme updates aligned with campaign launches
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Mālie—Shopify Redesign

Luxury Hawaiian beauty and home brand

  • Custom storefront modernization
  • Performance and usability improvements
  • Refined collection and product page UX
  • Theme component cleanup and extension
  • Brand-consistent implementation across templates
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Dermasensa—Shopify Content Systems

Skincare brand focused on education and product discovery

  • Dynamic blog filtering and content organization
  • Ingredient glossary and educational UI patterns
  • Custom sections supporting content-led discovery
  • UX updates for product education journeys
  • Theme enhancements for scalable content management
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Technical stack

ShopifyLiquidHTML / CSS / JavaScriptKlaviyoRebuyRechargeGitHubAnalytics integrations

Experience timeline

Foundation

Started in interactive media and front-end development, building educational software and agency websites before ecommerce became the main focus.

Shopify Specialization

Shifted into Shopify theme development and long-term ecommerce support, partnering with DTC brands on storefront builds, UX optimization, subscriptions, and marketing integrations.

Current Focus

Leading conversion-focused Shopify implementation work primarily for CPG brands, while also supporting teams in adjacent categories, translating design and growth priorities into reliable production themes.